Combining the adrenaline, speed and thrills of the track with the elegance, refinement and exclusivity of tailor-made experiences: this is the direction that defines the RIDE world and that guided our journey together.

Born from ACI Blueteam's more than 50 years of activity in the world of luxury travel, RIDE is a brand aimed at motorsport lovers who are looking for something more. Something that goes beyond simple days on the track: an all-round, custom-built experience that allows you to experience not only the adrenaline of the most iconic racetracks and circuits in Italy, but also the relaxation, landscapes and class of Italian lifestyle.

When we met RIDE, the project was in the pits, ready to go. The idea was there, definite and promising, but the brand was looking for the right way to communicate its uniqueness and the dual soul of its experiences. Therefore, the right tools were needed to always keep in balance both the thrill of speed, typical of his days on the track, but also the refinement of his tailor-made solutions to discover the Bel Paese.

So we created a visual identity and a website that accompany the brand at every stage of its journey, making its two souls dialogue in continuity. The sporty soul and the more elegant soul are united by a balanced palette focused on blue and red that evokes the world of the track, by a recognizable typography that recalls the theme of exclusivity and by photographs that communicate luxury and speed. To this has also been added a site designed to support the user at all times of their journey and guide them through RIDE experiences to discover Italy and Italianness.

Every element has been calibrated to restore the brand's dualism: on the one hand, the track, the performance, the pure emotion; on the other, the excellence, the attention to detail, the Italian style. Two apparently distant worlds that in RIDE have found their synthesis and perfect balance.

The project was carried out in collaboration with RED S.r.l., partner in the definition and development of the identity and the website.