We all know this routine well: pack your bag, go to the gym, workout alone, shower quickly and back home. To be repeated in a loop, at least twice a week. Bag, gym, workout, shower, home. Always the same.

And we all know that feeling of only wanting to be on the couch, but of crawling like earthworms to the gym just because we 'must'.

But what if training stopped being an obligation and became one of the most anticipated moments of the day? A moment just for us, to share with whoever we want. To do because We want, not because we have to.

A utopia, at least for those like us who have always thought they weren't 'suitable' for the gym.

Yet it is exactly this utopia that Virgin Active proposes: to change the imagination of training and make us forget that weight that accompanies the appointment with the gym.

This is how he has made his clubs places where not only does one train, but where one makes friends, shares interests, relaxes, recovers, breaks away from the hustle and bustle of everyday life. Places to eat well and spend time for ourselves that are really of quality.

A vision that transforms the concept of taking care of oneself: no longer a duty to be performed alone, but something that we really want to do because, first of all, makes us feel good. Something that can take many forms, including training.

This vision is what guided our latest video production, a multi-subject campaign that chronicled the complete Virgin Active ecosystem through three chapters - recovery, community and nutrition - showing Clubs as the place to come not only to train, but also where to stay to recover, find a community or eat something fresh and balanced at Kauai.

Each video follows a protagonist through his experience in the gym, from training onwards. Crazy transitions and visual twists take it from the dimension of the workout to that of pause, of connection, of taste: thus, a Russian twist catapults us into a Caesar salad, the energy of a workout fades into the recovery zone, the fatigue of the Lift Club melts into the warmth of a shared moment. Bold perspectives, unexpected reveals, dynamism and energy that transform fatigue into pleasure, challenge into sharing, intensity into balance.

A campaign that amused and stimulated us, reminding us that to truly appreciate our routines we don't always need to jump through hoops: often, all it takes is a change of perspective and a few more good habits.