Redefining Bolgheri's standards. Create excellent wines capable of telling the essence of the territory. This is the mission of Tenuta Fratini, a farm owned by the homonymous and historic family, which has just begun a new and ambitious journey.

When we met them for the first time, we couldn't help but be enchanted: not only by the beauty of the estate but, above all, by the vision and the oenological knowledge contained in their wines, born thanks to prestigious collaborations with some of the most brilliant minds in the sector.

Our journey together began precisely during the first steps of their journey, when they felt a strong desire to tell about this new viticultural reality, but without having clear ideas on how to do it. From there, a shared journey was born, made up of listening and total immersion in places, history and their oenological philosophy.

A journey that has led us to create a narrative identity capable of going beyond the essential communication of the product to tell the true essence of the company. A story built around three main themes, which reflect its deepest values: art, the link with the territory and the will to generate culture.

Because art is a living part of Fratini's vision: as you can tell when you enter the estate, this does not simply have a decorative function but responds to the desire to generate beauty and value.

The territory because the family has a deep emotional bond with the land of Bolgheri and, for this reason, carries out the mission of protecting and valuing it.

And culture, because the estate's highest objective is not only to produce quality wine, but to create awareness and knowledge, giving voice to the true identity of a denomination that too often is described in a unique and reductive way.

Bolgheri is in fact imagined as a land of robust, intense, almost opulent wines. But those of Tenuta Fratini have the mission to tell of another Bolgheri, a land made of heights, woods and hills - not of plains. Fresh and elegant wines, new creations that subvert a standard now taken for granted.

To really change this narrative, Tenuta Fratini needed to tell its story with a new voice. A voice capable of standing out with elegance, and leaving its mark without ever needing to raise the tone. A voice capable of preparing the right soil, that fertile field where the fruits of an ambitious vision could flourish.