The story of Vibly

The music starts when you try

comunicazione
branding

A story that shows that yes, changing music is possible.

And that doing it can also be fun.

What if there was a different way to learn how to make music? One far from repetitive exercises, from performance anxiety, but close to fun, to lightness, to self-irony?

Here, this way exists and Vibly has found a way to make it accessible to everyone. His idea is simple but full of potential: an online platform that rewrites the rules of musical learning, making it easy, flexible and engaging. Thanks to courses divided into short episodes, playing becomes a personal journey, compatible even with the most hectic days and usable at any time, even at night, sleepless neighbors allowing.

We met the founders of Vibly when they felt the need to broaden their horizons. The platform existed, it worked, but they wanted to go further: to be recognizable, to be heard by more and more musicians, to create an active community.

From there, our journey together began. An all-round communication project, born from a key element: listening.

We talked for a long time, dug deep, tried to understand who Vibly really was, what turned him on, what rhythm moved him. What emerged surprised and inspired us: a young, sparkling, ironic, almost irreverent soul.

From this, a new visual identity was born, built around geometric shapes and a color palette focused on purple. A fresh, recognizable image completed by an ironic and direct tone of voice, capable of returning all the energy and personality of the brand.

Since then, there have been various activities designed to amplify Vibly's voice, online and offline. First of all, the creation of a solid narrative identity, capable of consistently guiding social communication. A harmonious story that reflects the values of the brand, expresses its essence and enhances its vision.

Vibly's channels thus become a living place where you can find inspiration, advice and a lot of lightness. A place to share your experience and feel part of something that sounds in unison, like their positioning: The music starts when you try it.

Yes, because Vibly is first and foremost this: a space where we talk about music, learn to make it and have fun together with those who have the same mood as us.

Because for those who love music, this is a passion. But for those who live it, it's an obsession.

One of those nice ones, that make you feel good. And that, when shared, sound even better.

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